Storytelling is a tradition as old as civilization itself. It’s how we build our identity, whether as a culture, an individual or a business. I believe that everyone has a compelling story to share with the world — the trick is to tell it in the right way.
Telling your story is part of doing business today, whether you're a software startup, an independent brewery or a Fortune 500 company. Your online presence must convey your mission and message to current and potential customers, and establish you as a thought leader in your industry. This includes your own website, blog and social content as well as third-party coverage about your business.
Producing a regular flow of content has become necessary to maintain credibility and grab consumer attention for companies of all sizes: for example, small businesses that blog see 126% more lead growth than those that don't (source: Content Marketing Institute).
I also love sharing stories in my capacity as a freelance author and journalist. If you have a personal tale to tell, whether it’s about your life, family, history or community, then look no further.
To tell it the right way, you need a professional.
Bard Creative Content Services is owned and operated by Holly Regan: a skilled writer, editor and content marketer with a proven record of success.
Whether you need original material or simply want to make your existing content more effective, I can help boost your company's online marketing efforts. I am dedicated, hard-working and extremely efficient, and am committed to producing the highest-quality end product.
I am also a freelance journalist and author who specializes in food, drink and travel stories, as well as profiles of compelling individuals who have achieved success against the odds.
Have questions? Want a quote for your project? Need a journalist for an assignment? Have a personal story you want the world to hear? Just ask!
What is content marketing?
In today’s era of “information overload,” content marketing is the best strategy for standing out from the crowd. It involves creating and sharing high-quality content that positions your organization and its employees as industry experts, rather than directly promoting your brand. By creating informative content about the trends, topics and issues in your field, you’ll build a following of consumers who want to read, share and subscribe. This establishes thought leadership — making your brand the first one that comes to mind when when consumers are ready to buy.
Social media posts alone are no longer a sufficient marketing strategy: Facebook, for example, often doesn't surface the content you publish on your followers' News Feeds unless their friends and family are also posting about it. By getting readers to subscribe to your blog and newsletter for updates, you can keep them informed about new products, important events and industry trends.
Your content must also be optimized for search, so new customers and non-locals can easily find your business. Content that is well-written, contains relevant keywords and is promoted on relevant online channels will jump to the top of the search engine results. I can help you optimize your blog and website content and develop a regular publishing cadence, keeping your brand front and center for current and prospective customers.
content marketing produces over three times as many leads as outbound marketing — at a 62% lower cost.
(source: demand metric)
Why work with Holly?
I have nearly a decade of experience as a writer and editor, creating engaging blog posts, articles, website copy, reports, white papers, case studies and more. I can also improve the effectiveness and readability of your existing content, and design content marketing packages that help you climb the search engine rankings. In addition to my freelance work, I've served as ghostwriter to C-suite executives; as the sole editor for a team of 12 writers; as a content marketing manager; and as an editorial director.
My work has been published on the New York Times Opinionator blog, the Huffington Post and other high-profile websites. I have written and edited content on a wide variety of subjects, from food and beer to politics to software. I can tailor content to any audience or format.
My background includes:
Editing (both copyediting and high-level editing for tone, style, flow, accuracy and adherence to brand voice)
Political and news journalism
Recipe creation and food/beverage writing
Op-ed and creative writing
SEO-driven marketing content
Interviews and case studies
Newsletter and social media content
Online publishing using WordPress and proprietary CMSs
Use the form below to contact me regarding your content needs. You can request a la carte or package items, or I can build you a custom quote. We can also schedule a phone call or meeting to determine what would be best for you. If you prefer, you may email or call me directly to request services or to schedule a meeting.